{"id":658,"date":"2018-01-11T10:06:32","date_gmt":"2018-01-11T15:06:32","guid":{"rendered":"http:\/\/electroletter2.com\/?page_id=658"},"modified":"2020-04-29T12:29:50","modified_gmt":"2020-04-29T16:29:50","slug":"log-in","status":"publish","type":"page","link":"https:\/\/intellitech.electroletter3.com\/","title":{"rendered":"Log In"},"content":{"rendered":"
\n
\n

Rules of Engagement<\/h2>\n
\n

You can download a PDF of these CAN-SPAM rules HERE.<\/a><\/strong><\/p>\nDo you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.\n

Despite its name, the CAN-SPAM Act doesn\u2019t apply just to bulk email. It covers all commercial messages, which the law defines as \u201cany electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,\u201d including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email \u2013 for example, a message to former customers announcing a new product line \u2013 must comply with the law.<\/p>\n

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly. But following the law isn\u2019t complicated. Here\u2019s a rundown of CAN-SPAM\u2019s main requirements:<\/p>\n

1. Don\u2019t use false or misleading header information.<\/strong> Your \u201cFrom,\u201d \u201cTo,\u201d \u201cReply-To,\u201d and routing information \u2013 including the originating domain name and email address \u2013 must be accurate and identify the person or business who initiated the message.<\/p>\n

2. Don\u2019t use deceptive subject lines.<\/strong> The subject line must accurately reflect the content of the message.<\/p>\n

3. Identify the message as an ad.<\/strong> The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.<\/p>\n

4. Tell recipients where you\u2019re located.<\/strong> Your message must include your valid physical postal address. This can be your current street address, a post office box you\u2019ve registered with the U.S. Postal Service, or a private mailbox you\u2019ve registered with a commercial mail receiving agency established under Postal Service regulations.<\/p>\n

5. Tell recipients how to opt out of receiving future email from you.<\/strong> Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that\u2019s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn\u2019t block these opt-out requests.<\/p>\n

6. Honor opt-out requests promptly.<\/strong> Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient\u2019s opt-out request within 10 business days. You can\u2019t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don\u2019t want to receive more messages from you, you can\u2019t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you\u2019ve hired to help you comply with the CAN-SPAM Act.<\/p>\n

7. Monitor what others are doing on your behalf.<\/strong> The law makes clear that even if you hire another company to handle your email marketing, you can\u2019t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.<\/p>\n

Electroletter2.com is not responsible for you not following the rules. Therefore, make sure that each and every section of the CAN-SPAM act is followed diligently. Electroletter2.com is not responsible for the content sent by our users. Electroletters.com offers the use of our SMTP servers and software to help facilitate the action of sending legal bulk emails.<\/p>\n<\/div>\n<\/div>\n<\/center>","protected":false},"excerpt":{"rendered":"

Rules of Engagement You can download a PDF of these CAN-SPAM rules HERE. Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite…
Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/homepage.php","meta":{"footnotes":""},"class_list":["post-658","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/intellitech.electroletter3.com\/index.php\/wp-json\/wp\/v2\/pages\/658"}],"collection":[{"href":"https:\/\/intellitech.electroletter3.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/intellitech.electroletter3.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/intellitech.electroletter3.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/intellitech.electroletter3.com\/index.php\/wp-json\/wp\/v2\/comments?post=658"}],"version-history":[{"count":1,"href":"https:\/\/intellitech.electroletter3.com\/index.php\/wp-json\/wp\/v2\/pages\/658\/revisions"}],"predecessor-version":[{"id":707,"href":"https:\/\/intellitech.electroletter3.com\/index.php\/wp-json\/wp\/v2\/pages\/658\/revisions\/707"}],"wp:attachment":[{"href":"https:\/\/intellitech.electroletter3.com\/index.php\/wp-json\/wp\/v2\/media?parent=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}